Organic Krush Lifestyle Eatery
- A Case Study-

JRM_Website_Client_Work_OK.jpg
JRM_Website_Client_Work_OK.jpg

Redesigned Logo – Repositioned as Lifestyle Eatery
Brand Promise – Trust The Krush
Brand Proposition – Eat Happy Live Better

The Background
Founded in 2015 by 2 moms passionate about an organic lifestyle with 2 locations on Long Island as of May 2018 when JRM became their Embedded Marketing Department.

The Situation
Founded in 2015 by 2 moms passionate about an organic lifestyle with 2 locations on Long Island as of May 2018 when JRM became their Embedded Marketing Department.

JRM Crafted Brand Growth
JRM initiated strategic planning including consumer research which led to completely revising all marketing materials to strengthen OK’s position as a unique, healthy and delicious eatery. Starting with the website, in-store signage and menus through creating and executing all awareness and traffic building programs via social media, influencers, email marketing, digital advertising, search marketing and public relations, JRM’s efforts helped drive significant new traffic, a +30% increase in Instagram followers and took sales from flat to multiple double digit monthly sales growth.

Organic Krush has grown from 2 to 5 locations on Long Island and one in Richmond, VA in 2019.
Stay tuned – you’ll be hearing and seeing much more about Organic Krush.

JRM_Website_Client_Work_OK2.jpg

New website featuring their broad, delicious, healthy organic menu with beautiful, appetizing photography

JRM_Website_Client_Work_OK3.jpg

All store marketing & branding materials including external & internal signage, digital screens

JRM_Website_Client_Work_OK4.jpg

Krush Crew uniforms & HR materials

JRM_Website_Client_Work_OK5.jpg

Public Relations-generating articles and huge influencer support

JRM_Website_Client_Work_OK6.jpg

Ongoing social media & events management

JRM_Website_Client_Work_OK7.jpg

360º Integrated Marketing Campaign – Spring Promotion

JRM_Website_Client_Work_OK8.jpg

360º Integrated Marketing Campaign – Back to School Loyalty Program

JRM_Website_Client_Work_OK9.jpg

360º Integrated Marketing Campaign – Holiday Program

JRM_Website_Client_Work_OK10.jpg

Print & Direct Mail Menus

Need Help Crafting Your Brand Growth?

 We'd be delighted to discuss further. Just drop us a line for a discussion.