New Hope Long Island
- A Case Study-
Redesigned Logo – Localization
Brand Promise – How We Give You "New Hope
Brand Proposition – We Know You Have Choices
New Hope Fertility opened a Long Island office right before Covid hit so it was closed till August 2020. The company wanted to have a separate site specifically dedicated to the Long Island market.
There is significant competition in the fertility space from both smaller clinics and larger institutions such a NYU Langone Fertility , Northwell Health IVF and Stony Brook Medicine Fertility.
JRM Crafted Brand Growth
JRM’s SWOT analysis of the competitive marketplace and New Hope Fertility Long Island / Dr. Zaher Merhi resulted in two findings:
Dr. Merhi had excellent patient testimonials with effusive praise for his approach, compassionate care and importantly success. Significantly more consistent and robust than all the competitors.
Many of Dr. Merhi’s patients came to him as a last resort having failed with other clinics.