BRAND GROWTH WORKSHOP

Here is a peek at our
Brand
Growth Workshop process.

 We'd be delighted to discuss further. Contact Jim for a discussion.

Are sales stagnant? Declining? Even if you have a profitable business, do you have plans in place to start really growing?

In our experience, many companies have one or more good things going for them:
 

  • Great product, service or solution

  • Fine-tuned manufacturing or development process

  • Experienced and effective sales team with a solid customer base

  • Ownership and/or senior management that has successfully managed the business to be profitable
     

However, many are stagnant. They lack a plan with the right business and marketing strategies to spur growth.  In today’s competitive business environment that’s dangerous.

The reason for the lack of a plan? Many don’t have a marketing function. Or if they do it is staffed with junior people who are more tacticians than strategists. Not to mention the lack of creative resources to help develop a message that is compelling. Therefore, they lack the skill set and a proven process for driving growth.

 

No. 1

CHECK YOUR VISION
What would an article say about your brand in 5 years? Define the vision of your market position and destination in numbers that are required to match the vision.

No. 4

TRUST YOUR POV - BUT VERIFY
Research to get the POV from current customers and potential ones on current brand image and alternate new approaches.

No. 7

ALL ABOARD
Create a culture to make sure your organization buys into the mission, the vision, and their role in getting you there.

No. 10

PERIODIC CHECKUPS & FINE TUNING
Data Driven analysis, conclusions and solutions for ongoing refinement.

No. 2

REALITY CHECK
Leave no stone unturned–then have a look in the mirror: Market, Category, Competitive Analysis, an honest SWOT to see if your Future Story will hold up.

No. 5

STRIKE AN EMOTIONAL CHORD
Creating a Brand Personality, message & approach that is so right on, so unique, so creative, so compelling, it makes you famous… or at least rich.

No. 8

LIFT OFF
An integrated launch of the new you from your website to social to digital to every customer touchpoint.

No. 3

YOUR PEP TALK
What do you stand for? How are you different, better? Why should someone buy your product or service? Define your Brand Pillars and validate them to create a data based articulation of the Brand Position, Essence, Proposition.

No. 6

MAKE A PROMISE YOU CAN KEEP
Deliver what you promised your target to turn a 1st time buyer into a long term customer that trusts and recommends your brand to others.

No. 9

FUELING THE FIRE
Plans to keep the momentum going.