BRAND GROWTH WORKSHOP
Here is a peek at our
Brand Growth Workshop process.
We'd be delighted to discuss further. Contact Jim for a discussion.
Are sales stagnant? Declining? Even if you have a profitable business, do you have plans in place to start really growing?
In our experience, many companies have one or more good things going for them:
Great product, service or solution
Fine-tuned manufacturing or development process
Experienced and effective sales team with a solid customer base
Ownership and/or senior management that has successfully managed the business to be profitable
However, many are stagnant. They lack a plan with the right business and marketing strategies to spur growth. In today’s competitive business environment that’s dangerous.
The reason for the lack of a plan? Many don’t have a marketing function. Or if they do it is staffed with junior people who are more tacticians than strategists. Not to mention the lack of creative resources to help develop a message that is compelling. Therefore, they lack the skill set and a proven process for driving growth.
CHECK YOUR VISION
What would an article say about your brand in 5 years? Define the vision of your market position and destination in numbers that are required to match the vision.
TRUST YOUR POV - BUT VERIFY
Research to get the POV from current customers and potential ones on current brand image and alternate new approaches.
Create a culture to make sure your organization buys into the mission, the vision, and their role in getting you there.
PERIODIC CHECKUPS & FINE TUNING
Data Driven analysis, conclusions and solutions for ongoing refinement.
Leave no stone unturned–then have a look in the mirror: Market, Category, Competitive Analysis, an honest SWOT to see if your Future Story will hold up.
STRIKE AN EMOTIONAL CHORD
Creating a Brand Personality, message & approach that is so right on, so unique, so creative, so compelling, it makes you famous… or at least rich.
An integrated launch of the new you from your website to social to digital to every customer touchpoint.
YOUR PEP TALK
What do you stand for? How are you different, better? Why should someone buy your product or service? Define your Brand Pillars and validate them to create a data based articulation of the Brand Position, Essence, Proposition.
MAKE A PROMISE YOU CAN KEEP
Deliver what you promised your target to turn a 1st time buyer into a long term customer that trusts and recommends your brand to others.
FUELING THE FIRE
Plans to keep the momentum going.