On Sale Now
On Sale April 2022
THE PROBLEM – A MAJOR “SKILLS GAP” PERCEPTION BETWEEN MANAGERS AND RECENT GRADUATES:
Studies over the past 10 years show manager frustrations with recent grads aptitude in 2 key areas – WRITING & CRITICAL THINKING skills. Three different studies (Inside Higher Ed, American Association of Colleges & Universities and PayScale) all showed similar results–roughly 80% of recent grads perceive they are proficient in both areas vs. 40%-50% of managers rating grads proficient.
THE SOLUTION – A NON-BUSINESS BOOK APPROACH
“Get Your Ducks In A Rowe” Business Writing and Communication is a Short Story with Big Impact that provides a proven process for grads / all execs to Think – Write – Present – Sell. Borrowing the “FABLE” approach from the hugely successful “Who Moved My Cheese”, “Get Your Ducks In A Rowe” is a quick, simple story based upon a proven 10-step formula to better business communication. Simply said, it helps structure a written document or presentation to the relevant target audience via strategic thinking, writing & presenting that works. The formula provides a foundation for how to think about almost every type of business communication and helps avoid the initial fear of “where do I begin?”
$1 FROM EVERY BOOK SOLD DONATED TO THE NATIONAL WRITERS PROJECT TO CONTINUE THEIR IMPORTANT WORK. POOR WRITING IS A NATIONAL CRISIS.
The nation’s largest network of teacher-leaders working to improve teaching of writing & learning in schools and communities nationwide. See their approach and proven results at www.NWP.org.
WRITTEN BY A 45 YEAR MARKETING VETERAN
With senior level (VP Marketing/President/Sr. Partner) positions on the client side, agency side and 30+ years of agency ownership, Jim’s methodology has been time tested in the real world. The approach to strategic problem solving, then writing & presenting thousands of documents, recommendations, proposals etc. generated consistent management & client buy-in. It's an extremely successful method to train young executives how to think strategically then develop written & oral presentation skills so management and clients say "yes".
WHAT YOU WILL LEARN (IN A STORY FORMAT)
“Get Your Ducks In A Rowe” teaches the simple 10 step business communication formula to think strategically, write persuasively and present a business recommendation to generate buy-in.
It will structure your thinking and make your message easier to understand & more compelling. It will boost your confidence and ability to think on your feet. You will think through problems and solutions to communicate effectively. You will be viewed more favorably by clients, management, associates, and subordinates. Your career will grow faster and higher.
WHO IT’S FOR
CEO’s & HR Managers to train recent grads / executives struggling with writing & presenting; technical fields where “written/oral communication” is a secondary priority; or if English is a 2nd language .
“It’s hard for me to recall an educational book – business, design theory, composition etc. that grabbed my attention and kept it like Ducks did. It was such a pleasure to read! It was informative, compelling, entertaining, and valuable. You’re providing so much more value than just teaching them how to write. You’re telling them how to think, how to plan and how to present in business and professional settings. You're providing the Why – the Gestalt. I thought it may have been more grammar/syntax-centric. It is not. It is much more big-picture. I could see it on bookstore shelves near business, strategy, entrepreneurship. I could see it becoming required reading for a marketing class, a business writing course or an intro strategy course, even a professional prep course. I love that it feels like it could be a manual/manifesto/bible of sorts.” Tori Kaplan, Creative Director at R2 Companies